Solo ads advertising is the king of advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you're willing to understand this basic principle and you're willing to forget all hype used to grab newbies' attention (and their money), then keep reading
What is solo ads?
Simply stated, these are 'stand alone' advertisements published in ezines where no other ad competes against the marketing offer. The solo ad is sent to subscribers of a website who have already agreed to receive the website newsleter as well as any associated advertising offers or recommendations.
Solo Ads - 4 Ideas That Work to Create Solo Ads That Convert
If you want your solo ads to be successful then you must make sure to keep them real. In other words, your ad needs to be high quality in every possible way. In the following article we will be looking at 3 unique solo ad tips that you can use right away.
1.) Is The Solo Ad Purchase A REAL Solo Ad? - It is common practice in the world of buying and selling solo ads that the seller uses a tracking and redirect method in order to get "clicks". So if that seller was completing a solo ad with buyer 1 and "finished" THEIR clicks, he might possibly be redirecting THAT traffic to YOUR solo ad purchase. In other words, those people are blindly going to your offer and consequently, the conversion are at potential stake.
If the prospect KNOWS why the SHOULD click to your offer and the DECIDE to do so because they are interested, your conversions obviously rise. Whereas, if the prospect is taken there from some generic ad copy and isn't told what they are clicking for, you most likely will get "clicks" from people who have NO interest in your offer. THOSE are the ones you want to avoid paying for in my opinion.
To combat this, ask the seller if they redirect traffic for their solos. Ask them if they have a problem sending YOUR ad copy for your offer. If they resist you with these questions, you can rest assured that they most likely use this "redirect" method. If that is determined, ask them to simply NOT use this method for YOUR solo. If they refuse, move on.
2.) What kind of people are going to see your offer? - Many marketers don't ask simple questions about the "list" of subscribers that will see your solo ad. It is important to know what kind of list and interests the solo ad viewers have. You would obviously want to know how and where the subscribers of this list were created. Ask questions like "How did you build your list?". "How many purchasers are on your list?" "Would your list respond well to my offer in your opinion?" Simple questions like this can/will reveal if you want to move forward with the purchase. You MIGHT determine that your offer wouldn't convert well enough for the price of the solo.
3.) What time frame will the clicks be delivered? - This is something that is important to know. Why? Well, what if you were promoting something that is time sensitive? It is just always a good idea to establish a time frame in which you can expect your solo ad clicks to be delivered. Never assume anything when you're spending advertising money and expecting results. Depending on the amount of unique clicks you buy, you normally can expect your clicks to be delivered within 48 hours or sooner. However, if this isn't discussed ahead of time, it MIGHT effect the effectiveness of your offer.
My opinion is that QUALITY clicks (not redirected or blind clicks) is MUCH more important than quickness. I would rather have my clicks spread out over time than to get redirected clicks quickly. Targeted prospects are what you're after here so keep that in mind. Quickness would only truly be relevant for a time sensitive offer of some kind.
4.) Is your sales funnel set up properly? - Many marketers are not utilizing a proper sales funnel when building their list of subscribers and they are leaving money on the table. It only makes sense that if/when you know what someone signs up for, you can EASILY market to them and get converting sales. In other words, if you have someone that opted in to get a free report on writing quality articles, why not route them to an exclusive offer to a product that can assist them in this even more? These kinds of offers convert well when done properly.
If you want to get the most out of your solo ads, then stop selling. Give something of value for free in exchange of people signing for your own mailing list. Giving away something will remove a lot of blocks. Yes, that's the key: use the solo ads to build your own mailing list. Then, instead of your one time mailing (the solo advert), you will be able to send multiple mailings, people will know you better, and you will have more chances of selling your stuff.
Of course, this method involves work and won't make you money on the spot. But in the long run you'll get much more money than a simple one time solo mailing. It's simple math and this is the path all successful internet marketers are following. Think about it ...
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